Broadcast Asia, Singapore, June 17th, 2009: Conax, a global player within the broadcast industry, is well established as one of the top three security providers for digital TV and content distribution world-wide. The Conax global footprint includes more than 300 customer platforms in over 80 countries and a strategic network of technology and solution partners. Conax is also market leader in the rapidly evolving global security market within terrestrial broadcast, with 40% of the market.
“Digital terrestrial television, DTT, enables the potential for large volume operations and Conax provides state-of-the-art content protection for DTT platform investments. A global provider of security for content distribution, Conax is trusted by 13 national DTT platforms. Conax technology is well-suited for both vertical and horizontal DTT models.” says Geir Bjørndal, EVP Sales & Marketing, Conax.
Free-to-air and pay TV operators benefit from shared DTT platforms
DTT added-value includes additional space for channels within the same spectrum, the ability to offer a wider selection of channels and the benefits of sharing equipment. Adding pay-TV content to a public broadcasting DTT operation increases platform and consumer value and provides a competitive edge towards satellite and cable platforms. Once pay-TV content is made available, a security solution is critical to protecting operator content revenue streams.
“Conax recommends that DTT operators select a content security solution during the initial planning phase of the platform to enable a smooth introduction of pay-TV to the platform at a later stage, says Bjørndal. Conax secures the value of content and operator revenues.”
A broader selection of channels is possible with DTT
DTT creates the ability to offer more channels within one platform - the potential for a wider selection of free-to-air, pay-TV and radio channels. MPEG-2 coding of the content provides good quality, while utilizing MPEG-4 content coding can support a multitude of channels in excellent picture quality. DTT has proven to be highly successful in existing markets where cable penetration is already close to 100%.
Secure set-top-boxes provide good DTT business benefits
Deploying Conax enabled set-top boxes capable of accessing both free-to-air and pay-TV channels makes it possible to reduce subscriber acquisition costs while at the same time deploying high quality set-top boxes. Utilizing Conax’ proven pairing technology ensures quality, secures content and provides regulators and broadcasters with the freedom to choose the best and most secure set-top boxes for their platforms. Conax provides “freedom of choice” with a broad network of licensed set-top box and chipset partners offering a range of pricing models.
Visit Conax at Broadcast Asia to learn more: Conax stand 7L3-1
Press contact
Glenn Mandelid, Head of Information, Telenor Broadcast Holding
Email:
glenn.mandelid@telenor.com
Phone: +47 92 66 13 00
Geir Bjørndal, EVP Sales & Marketing, Conax
Email:
geir.bjorndal@conax.com
Phone: +47 22 40 52 00