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Viacabo Brazil launces pilot for analog to digital conversion with Conax CAS7
Conax AS, a leading supplier of state-of-the-art, highly innovative solutions for Smart Card-based Conditional Access (CA) systems and security and payment solutions for the digital broadcast industry, has launched a pilot of its new CAS7 modular system with VIACABO in Brazil’s Rio de Janeiro state.
Apr 18, 2005
VIACABO currently operates 15 CATV head-ends in various cities and states in Brazil. Conax CAS7 will enable VIACABO to convert its subscription and pre-booked PPV modes from analog to digital DVB. VIACABO has also ordered Conax's Mobile server enabling ordering and payment through SMS text messaging on GSM. In the initial pilot, six channels will be converted.
"Conax CAS7 will enable customers to more easily order PPV entertainment quickly and cost-effectively," said Antonio Salles Teixeira Neto, an executive at VIACABO, a unit of Adelphia Communications, of Greenwood Village, Colorado. "The current alternative is cumbersome in terms of call centre wait times for which the customer has to pay network access charges."
Salles said that customers will pay a $1 fixed fee for mobile ordering, a substantial savings over the current method incurring network charges during a lengthy call to a call centre. "Conax's solution works well for smaller and larger operators alike and provides many benefits for a relatively small investment. The consumers in the pilot project are very excited about Conax's technology, as it makes ordering service much easier."
"We call the new Conax CAS7 modular system the best CA system ever," said Ernst Thue, Conax CEO. "It is open and interoperable and features freedom of choice in technology with a fair and non-discriminating STB licensing policy. Conax CAS7 is a highly scalable system, based on Conax's mature and proven technology, long experience with Smart Cards and very strong anti-piracy record. Its new functionality exceeds most other existing systems'.
Conax will be exhibiting for the fourth time at the National Association of Broadcasters Show in Las Vegas this April (NAB Booth No. SU9646), where it will be demonstrating Conax CAS7 to the digital broadcast industry.
About VIACABO
VIACABO has pioneered the best in leisure, information and entertainment in Brazil since 1991. After its launch in Rio de Janeiro state, it then expanded to 15 other Brazilian states and cities. VIACABO has brought the best channels from around the world to Brazil. Affiliated with Adelphia Communications, VIACABO will be bringing the next generation of Conditional Access to Brazil with Conax.
For further information:
Ernst D. Thue, CEO, Conax AS
+ 47 22 40 52 00
E-mail: ernst.thue@conax.com?
Ricardo Pirola, Area Sales Manager, Conax Latin America
+55 11 8125-2333 Mobile
+55 11 3846-1726 Phone/Fax
E-mail: ricardo.pirola@conax.com